Personalized Smart Rewards
Ventus analyzes transactions as connected sets rather than isolated events. By detecting holistic spending patterns across merchants, categories, timing, and location, the platform infers what was purchased, normalizes pricing with state-aware tax logic, and generates durable signals that activate personalized rewards and contextual messaging.
Personalized Smart Rewards
Illustrative flow for consumer rewards teams
Orchestration sequence
1Profile enrichment
2Offer curation
3In-app message
Inherited persona (from Advanced Transaction Enrichment)
Transaction-derived persona
Bank-owned customer context
Offer orchestration
Inventory is evaluated for relevance and timing, and suppressed when recent purchase activity indicates low incremental value.