Advanced Transaction Enrichment

Ventus AI turns raw transaction data into clear merchant identities and useful signals. We not only cleans and labels purchases; we match them to canonical merchants and convert messy purchase strings into structured, meaningful signals that update over time, helping banks understand the customer behind each transaction.

Canonical Transactions

Raw Transaction
MCC
Merchant
Category
Sub-Category

Customer Persona

Frequent traveler with regular café stops.

Signals
> Smart Rewards Decisioning