Advanced Transaction Enrichment
Ventus AI turns raw transaction data into clear merchant identities and useful signals. We not only cleans and labels purchases; we match them to canonical merchants and convert messy purchase strings into structured, meaningful signals that update over time, helping banks understand the customer behind each transaction.
Canonical Transactions
Raw Transaction
MCC
Merchant
Category
Sub-Category
Customer Persona
Frequent traveler with regular café stops.
Signals